Premier Boxing Champions
Design and development for a novel digital platform aimed at revitalizing the sport of boxing and making it a central part of fans’ experience again.
— Creative strategy
— UX/UI design
— Brand extension and implementation
— Multimedia and video implementation
The platform's primary focus is on delivering an immersive fan experience, featuring comprehensive fighter statistics, biographies, a dynamic event calendar, and live streaming and replay of fights - all accessible by fans from the comfort of their homes, while at work, or while traveling.
I led a creative team through two-week agile sprints, ultimately bringing the brand to market in under six months.
