Guardian Pet
Creative strategy and UX/UI design for a new customer flow, reframing the experience for pet parents.
— Creative Strategy
— UX flow testing/Tailwind integration
— UI design
— High-fidelity prototyping
— Copywriting
High-fidelity prototyping used to test variables and alternate routes for customers.
Pet insurance is a high-margin business with many new startups in the space. The opportunity exists to differentiate by focusing on the unique and specific psychology of each pet parent cohort.
